KLM

Challenge

KLM Royal Dutch Airlines may be well known in Europe, but fails to reach a massive following in the U.S. in competition with US airlines. To reach new audiences in the US, specifically New York, outdoor and online campaigns will be made to promote their airline to millions of new customers.

Strategy

Using multiple channels, advertisements will be made to bring more customers to KLM. Social media will be playing a major role in this. Different hot spots across New York will be the main focus of print advertisements. The campaigns will specifically be placed in areas where travelers frequent like the airport, subways, and on the street.