Floofy Crusader

Floofy Crusader is a brand concept that challenges societal perceptions. It’s a safety product line for women that combines a cute aesthetic with the message that cuteness does not equate to weakness—it is human.

Finalist Info

Vivian Li

  • Advisor

    Genevieve M. Hitchings

  • Focus

    Graphic Design

  • Tags

    Fall 2024