Fesikh

Fesikh is an ancient Egyptian delicacy. Everyone from the Pharaohs to fishermen enjoyed this fermented salted fish and in Egypt today it is still considered a holiday treat. We are excited to bring Fesikh to America’s gourmet tables as a delicious dish for customers interested in enjoying a great new culinary experience that is thousands of years old.

Our challenge is to reach a sophisticated audience that has never heard of our product before and get them interested to try it for the first time. To succeed in this we need to focus on the features of our product that would grab people’s interest like the history of the product or how its pungent saltiness is something they’ve never experienced before.