Going Know Where

This senior project is a brand launch for the video production and digital media company, Going Know Where. Going Know Where is a culmination of my experience in the classroom and in the field where I look to apply my expertise in creating impactful and meaningful work. This launch is comprised of a brand identity consisting of logos, colors, typography and brand assets along with brand guidelines to ensure consistency. Also included is a demo reel, compiling the brand’s best client work, a logo animation and, lastly, a media kit to share details with prospective partners. The target demographic for this project is small to medium companies who are interested in supporting their marketing efforts with new and exciting visual content rooted in research and storytelling.