Floofy Crusader
Floofy Crusader is a brand concept that challenges societal perceptions. It’s a safety product line for women that combines a cute aesthetic with the message that cuteness does not equate to weakness—it is human.
Finalist Info
Floofy Crusader is a brand concept that challenges societal perceptions. It’s a safety product line for women that combines a cute aesthetic with the message that cuteness does not equate to weakness—it is human.